EuPD Honors Suntech's Strong Brand Positioning Amongst Installers and End-Customers
WUXI, China, Feb. 15, 2012 /PRNewswire-Asia/ -- Suntech Power Holdings Co., Ltd. (NYSE: STP), the world's largest producer of solar panels, has been awarded the 'Top Brand PV' seal by EuPD Research, a leading market research and consultation firm. (Photo: http://photos.prnewswire.com/prnh/20120215/CN53894-a ) (Photo: http://photos.prnewswire.com/prnh/20120215/CN53894-b ) (Photo: http://photos.prnewswire.com/prnh/20120215/CN53894-c )EuPD's independent survey amongst installers and end-customers in Germany, France, and Italy showed that Suntech stood out for its top brand quality, high brand awareness amongst end-customers, and distribution depth, which refers to a strong position in brand portfolios of installers. "We are honored to be recognized for our strong global brand positioning by a respected market research firm like EuPD Research. This recognition reaffirms Suntech as a global brand and market leader, and serves as a compelling reference point for end-customers around the world to determine trustworthy and quality partners in a highly differentiated market," said Edwin Huang, Vice President, Corporate Marketing, Suntech. Suntech rolled-out a global branding campaign in the second half of 2011 with the aim of strengthening its brand amongst end-customers, and industry players around the worldwide. The campaign focuses on Suntech's innovation and R&D excellence. EuPD's 'Top Brand PV' seal is a testament of Suntech's top brand quality resulting from coordinated efforts at both global and regional levels.The 'Top Brand PV' seal is a well-respected award worldwide, which was developed by EuPD Research in 2010 as a way of evaluating the brand management strategies of module and inverter manufacturers neutrally. The seal is assigned on the basis of a multilevel analysis founded on statements made by market intermediaries and end-customers. Manufacturers thus receive an unfiltered assessment of their own brand as well as feedback of how to potentially optimize their brand management.More information on 'Top Brand PV' seal is available at http://www.eupd-research.com/intsolar/pv_seal/To learn more about Suntech's efforts in driving solar to grid parity, please visit the Suntech Connect blog or follow us on twitter @Suntech_Connect for regular updates.